With apologies to Yogi, 2008 is starting out with a lot of discussion about Usability and User Interface.
This has been a trend in software design and web development for the last 2 decades, but today you can’t read about a product that doesn’t have some simplified user interface. This year’s International CES in Las Vegas is showing off thousands of new gadgets and all the marketing language seems to have a common theme “Ease of Use.” I found it interesting that prior to the show, the VP of Communications discussed how important Content is to all consumers.
We have very low quality video from 1993 of me saying almost the same thing.
Manufacturers are all in the ‘usability’ game today with new releases of products that differentiate their products. Check out a few recent product announcements from:
JVC as their “Everio hard disk camcorders offer enhanced usability in a colorful lineup for 2008.”
has this user friendly language in a recent press release “Whereas previous versions of MagicNet offered a simpler User Interface, MagicNet Pro is equipped with a professional, multi document User Interface, which offers enhanced flexibility and ease-of use for the network operator. Furthermore, MagicNet Pro offers a highly-customizable user experience, allowing operators to control the content and design of several designated areas. The upgraded MagicNet Pro system also offers two types of network connections: auto connection, within an easy-to-use sub-network and direct WAN connection.”
rolled out improved versions of their Bravia flat panels with “slim bezels and thin depth, along with Sony’s new 3D graphic user interface.” And about 4 scrolling pages of features and specifications 😉
is aiming to make GPS navigation as easy as Amazon’s “one-click” purchase.
So what does it mean?
It means that EVERYTHING should be easy to use. Start 2008 with your online experiences.