Category Archives: business

Social Networks and Recessionary Marketing

Marketing personnel, advertising agencies and clients are all debating whether to hunker down or continue marketing during the current business climate. Typically, marketing budgets are cut during tight times, when the opposite is the best answer for business success. This … Continue reading

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2009: The Return of Common Sense

We all understand that 2009 will be historic. The U.S. will seat our first President of African-American descent. The economic fallout from the housing debacle will continue to unwind and will effect companies large and small. Perhaps Congress will apologize … Continue reading

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Design as Differentiator

We run into sales opportunities frequently who have no idea of the realistic cost of bad design. These business leaders have done cheap business cards or used family members who had some HTML skill and are left with the impression … Continue reading

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What does Web 2.0 really mean?

You would have been asleep at the wheel over the past few years if you haven’t heard how Web 2.0 ideas have engaged individuals and consumers with cool new possibilities. But the Web 2.0 moniker is still undefined to many … Continue reading

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Design is Important Again

I’ve been carrying around the October FastCompany magazine for 2 months because of all the great articles in their third annual Masters of Design issue. The stories about brands like Puma are insightful, but the bigger picture is more important … Continue reading

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Haley & Aldrich in FastCompany

We recently helped Haley & Aldrich launch a redesigned web site for their October sponsorship of Pop!Tech. Company CEO Bruce Beverly and COO Larry Smith got great coverage in the November print edition of FastCompany magazine which can now be … Continue reading

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Flexibility is key to success

While on vacation this summer I listened to my wife and started each day with more stretching. On the floor each morning I reminded my muscles that they have been spending too muchtime in an office chair. Stretching hamstrings and … Continue reading

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