Category Archives: design

2009: The Return of Common Sense

We all understand that 2009 will be historic. The U.S. will seat our first President of African-American descent. The economic fallout from the housing debacle will continue to unwind and will effect companies large and small. Perhaps Congress will apologize … Continue reading

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Design as Differentiator

We run into sales opportunities frequently who have no idea of the realistic cost of bad design. These business leaders have done cheap business cards or used family members who had some HTML skill and are left with the impression … Continue reading

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2008 – Deja Vu all over again…..

With apologies to Yogi, 2008 is starting out with a lot of discussion about Usability and User Interface. This has been a trend in software design and web development for the last 2 decades, but today you can’t read about … Continue reading

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The Way Things Look for 2007

The beginning of the year is a good time to rethink everything from personal finances to the extra stuff in your closets to your business plan. I looked at many of those things thinking through possible ‘resolutions’ for 2007. There … Continue reading

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Design is Important Again

I’ve been carrying around the October FastCompany magazine for 2 months because of all the great articles in their third annual Masters of Design issue. The stories about brands like Puma are insightful, but the bigger picture is more important … Continue reading

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Qualitative measures online

I remember a grad school course in Mass Communications research that made me think it would be hard to ‘measure’ advertising results (Grady Course Listing). 15 years in a creative service business have help prove that in more detail. Don’t … Continue reading

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It’s the Aesthetics Stupid…..

Innovation and creative thought are the foundation of the next generation business ideas. As more and more ‘thinking’ jobs Business Week article move to less expensive labor around the globe, design will become more central to successful business operations. Cultural … Continue reading

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