Category Archives: simplicity

Social Networks and Recessionary Marketing

Marketing personnel, advertising agencies and clients are all debating whether to hunker down or continue marketing during the current business climate. Typically, marketing budgets are cut during tight times, when the opposite is the best answer for business success. This … Continue reading

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2009: The Return of Common Sense

We all understand that 2009 will be historic. The U.S. will seat our first President of African-American descent. The economic fallout from the housing debacle will continue to unwind and will effect companies large and small. Perhaps Congress will apologize … Continue reading

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Design as Differentiator

We run into sales opportunities frequently who have no idea of the realistic cost of bad design. These business leaders have done cheap business cards or used family members who had some HTML skill and are left with the impression … Continue reading

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2008 – Deja Vu all over again…..

With apologies to Yogi, 2008 is starting out with a lot of discussion about Usability and User Interface. This has been a trend in software design and web development for the last 2 decades, but today you can’t read about … Continue reading

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What does Web 2.0 really mean?

You would have been asleep at the wheel over the past few years if you haven’t heard how Web 2.0 ideas have engaged individuals and consumers with cool new possibilities. But the Web 2.0 moniker is still undefined to many … Continue reading

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The Way Things Look for 2007

The beginning of the year is a good time to rethink everything from personal finances to the extra stuff in your closets to your business plan. I looked at many of those things thinking through possible ‘resolutions’ for 2007. There … Continue reading

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Flexibility is key to success

While on vacation this summer I listened to my wife and started each day with more stretching. On the floor each morning I reminded my muscles that they have been spending too muchtime in an office chair. Stretching hamstrings and … Continue reading

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